This section of the text involved many aspects of visual perception between
people and design. The way we perceive certain typography can influence how
we feel or act about the designed object.
They have a relation.
Every culture has a system by which it thrives. Each one makes symbols
to rule by, symbols to understand one another. These systems can evolve
slowly or rapidly, however the culture wishes to adapt to new circumstances.
Design changes according to context. Design is done so with the context
of the audience in mind, so as to establish ease of reading and comprehension
for the readers. When the who, what, how, where and when are considered in
the context, a design conveys its message to its full extent.