The general character or appearance of printed matter.
There were four revolutions that allowed typography to become what it is today. It all started with the mind of Johann Gutenberg, putting together many inventions together to allow the printing of the worlds first prints. Metal and wood were used.
The Industrial Revolution caused the second revolution, with machine typesetting, using objects as a linotype.
From this came the third revolution in the 1960's: phototypesetting. Light and projection were key in this movement, which allowed for much more variety.
In the 1980's came the fourth movement: digital typesetting, which includes personal computers and digital printing, which is what we have today. So now, typography can change to look
LIKE this!!
WYSIWYG
WYSIWYG
Everything follows a certain system, whether concious or not. The way we drive, the way we talk, the way we work. Typography follows a system as well.
However, there is also a lot of disorder and chaos in the world. This is one reason why we have systems and order to help control this. There are may whys and why nots, especially in typography.
Measurement is one example. Points, picas, inches, metric, ATA, spacing, there is much to discuss. We can only hope to do as much as we can to create sense in this chaos.
Measurement is one example. Points, picas, inches, metric, ATA, spacing, there is much to discuss. We can only hope to do as much as we can to create sense in this chaos.
The aspiration of a universal system may be impossible to attain, but, if one should emerge, it will undoubtedly come with new technologies, and the means they afford.
